A sales brochure can be an important element of any business. With word processing or desktop-publishing software, nearly anyone can produce a brochure, but placing an effective brochure together is only part of the effort. Deciding what goes into the booklet is a big part of the procedure. The text and images you choose, what these components tell potential clients and how those components appear all combine to produce a successful sales booklet.
- Produce a front cover that brings customer care. Use the front part of the cover as a means to entice readers to pick up the brochure. Use an image aimed directly at your target audience. If you market water skis, a picture of someone water skiing is the type of image you would like to use, not a picture of the front of your small business. Write a caption below the image. This can be a slogan or catchphrase further designed to summit potential customer interest.
2. Write a heading for each section of the text on your brochure. The heading must be in a larger font than body text. A 16-point ribbon in bold is perfect for a 12-point font that works well for the body. Don’t neglect to utilize the headings. These can make it easier for readers to follow along and will split up long blocks of text. Start with an introduction of Your Business on the inside of the brochure. Keep it short. Tell potential customers who you are and your company is the one to think about. Use the rest of the room to inform customers about your services and products. Be specific about the advantages of your product or service to customers.
3. Compose with bulleted lists when possible. A bulleted list allows you to list several purposes and benefits of your product without writing large blocks of text, which your potential clients might skip over. Bulleted lists cut through the red tape and allow you to present the applicable info.
4. Insert pictures throughout, when they are relevant to the goods and the text. Don’t use images just to be placing a pretty picture in your brochure. The pictures help break up the text and make it easier to navigate the booklet, but the images you use must also serve as a means to entice potential clients and to convince them that they will need to use your merchandise. If you make a booklet for a country club, pictures like a golf course, a cafe or a swimming pool might be appropriate.
Select colors for your booklet which won’t set your audience off. A sales brochure isn’t the place to use bright neon colors that harm the eyes. Utilize a combo of dark and light colors that encourage your text and graphics. Don’t allow the color of your sales brochure to detract from the text and images you use.
6. Put contact info on the back of the brochure. This includes company name, phone number, website, email address and physical address. Contain a map of your physical location on the back of the booklet. Use the rest of the brochure to market a product or service, but utilize the back to ensure interested parties may contact you for further information.
Put it all together with any desktop-publishing software or word processor. There are lots of programs that allow you to do this, such as free desktop publishing software (see Resources). Open the program and begin a new file. Type your text to the file and use the”document” and then”insert” choices to place your images into your booklet. Putting together a booklet this way lets you examine the layout as you go and make changes before you publish.