From hashtags and trapped tweets to Twitter lists and social media influencers, there’s a whole lot to Twitter. With the ideal marketing strategy, businesses can use the platform to create successful social media campaigns to increase sales, boost brand recognition and increase customer service.
Twitter is a social media and online news stage where folks communicate in short messages — around 240 characters — known as tweets. Founded in 2006, Twitter is now one of the most popular social networking platforms in the world. It is currently ranked No. 8 in the United States and No. 13 internationally, according to internet analytics company Alexa.
Whether you’re new to Twitter or want to get started using the stage to enhance your business, here’s everything you need to know about it.
All these components should function cohesively to create an accurate representation of your business.
Your Twitter manage is your @name and can be your identifier on Twitter. It can have up to 15 characters and should help people find your business easily. Your profile photo should visually reflect your business and brand new. Your profile photo is displayed on your profile and in every tweet you place.
Include details such as your location, business hours and a URL to your site. The header picture behind your profile picture may be utilized to highlight promotions, events or news about your business.
Lastly, your pinned tweet is the very first tweet people see when they visit your profile. You can alter your pinned tweet whenever you want.
# (Hashtag): A hashtag (Number ) can be used to index phrases or words on Twitter. When you click a hashtag, Twitter automatically searches for other Tweets with the hashtag. This makes it easy for folks to follow events and topics.
Bookmarks: In February 2018, Twitter introduced Bookmarks. This button enables you to store tweets that you want to look at later. This is very beneficial if you would like to read an article or see a movie but don’t have time in the current instant. (Previously, you had to like the tweet to store it for later, and your followers could see exactly what tweets you enjoyed.)
@: Like other social networking websites, the at-symbol is used to tag or mention other users.
Block: You can block other accounts on Twitter. If you obstruct an account, then they can not follow you, add you to Twitter lists or see your tweets. Additionally, you won’t find their tweets.
Immediate messages (DM): You will often hear folks refer to direct messages as DMs. This choice allows you to privately chat with someone individually. If a customer has a question, they could ask you via a DM. There’s no character limit on DMs, which means you can respond with as many characters as you want. But if somebody you do not follow messages you, their message will appear in the”asks” folder. You can change this in your preferences.
Practice: If you comply with an account, you are subscribing to them. When you follow somebody, you’ll see their tweets in your timeline.
Followers: Twitter users that follow you and see your tweets within their timeline.
Trending topics: You can observe current trending themes on your Twitter home page in the trend box on the left-hand side.
Home timeline: Your timeline displays the tweets and retweets of those people you follow along as encouraged tweets.
Like: You can like a tweet by clicking on the heart symbol below the tweet. All your likes is located on your own profile.
Lists: You can make public and private lists of other users you find intriguing. Using lists, you do not have to follow the consumers you include. Lists can help you organize your subsequent list. By way of example, you may make a listing of local news outlets or NYC writers, your competitors, influencers on your industry or important customers.
If you like a tweet and need your follows to view it, you retweet it. Then, the tweet shows on your followers’ timelines and your profile. It’s possible to tailor styles to reflect what is popular in your location or that you follow.
Tools of Twitter
Keeping your account(s) organized should be a priority. There are lots of third-party and native customers you can use to deal with your tweets. Two popular third-party applications are TweetDeck and Hootsuite.
TweetDeck: TweetDeck is free to use and has a slick user interface with customizable columns where you can arrange lists, notifications and your own feed. You can also monitor hashtags in distinct columns, program tweets in advance (something you can’t do to the Twitter website or mobile apps) and add multiple Twitter accounts to handle several users at the same time. TweetDeck is browser-based and can be obtained via the web; it is possessed by Twitter.
Hootsuite: Hootsuite, which permits you to handle other social media accounts apart from only Twitter, operates similarly to TweetDeck. It is arguably not as sleek or easy as TweetDeck’s layout, as Hootsuite utilizes tabs for every profile that you join to it. Hootsuite provides a free version; then, the expert version costs $9.99 per month. Users can program tweets in Hootsuite at a similar manner to TweetDeck.
Twitter itself and Hootsuite have cellular apps to be used on a smartphone or tablet, and you can add multiple user accounts.
Put Twitter to work
It spans multiple demographics and spreads your company’s message.
Here are a few suggestions about how best to utilize Twitter in your business. [See Related Story: Social Media for Business: A Marketer’s Guide]
1. Use hashtags
Hashtags provide users the chance to tag an identifying word or term that sets hundreds (or thousands) of tweets together. They can be searchable and extend the ideal companion for live events.
Hashtags are a great way to raise the visibility of your articles outside of your followers. There are lots of popular hashtags that many active Twitter consumers are knowledgeable about, such as #FollowFriday and #ThrowbackThursday.
You can also make your personal hashtags to draw attention to a brand or to events you are holding, even though it’s possible it may not catch on. Many manufacturers latch onto trending topics to donate to the dialogue or market their merchandise.
Use relevant hashtags; for instance, if you tweet about starting a business, you may use the hashtag #entrepreneurship. It’s also advisable to limit the number of hashtags you utilize. The longer you use, the less likely folks are to socialize with your content, because they’ll find your posts spam-like.
Also, look at the trending box regular — it is located on the left-hand of your timeline if you are on a desktop or on the search tab in the Twitter program. The trending box provides a lot of inspiration about what to talk about with your followers. Just be sure it’s relevant and you use the trending phase or hashtag.
2. Handle problems through immediate messages.
Immediate messages have evolved over time, particularly for brands. The way you interact with clients is important for troubleshooting issues and handling problems.
It is smart to manage customers through DMs for a few of reasons. To begin with, you do not need other users to observe the issue and think less of your business. Additionally, there is absolutely no character limit on DMs, which provides you the freedom to properly help customers without being restricted to a certain number of characters.
It’s possible to set up your own Twitter account to receive messages from anyone, making it simpler for all customers to get in touch with you. Simply go to Privacy Settings and enable Receive Direct Messages from Anyone.
3. Use photographs, GIFs and polls
Twitter enables users to add up to four photos to posts. You can also create graphics to grow your tweets. Not a Photoshop whiz? There are numerous tools online that help you make the picture you need.
Twitter has an integrated GIF keyboard. Search a keyword and choose a clip that best fits your tweet.
Engaging with followers is imperative on Twitter to keep customers interested in your own brand. 1 fun way to involve your followers is to produce a poll. Craft your question and select the responses. Then click on the Add Poll icon which looks like a horizontal chart. Insert your question into the primary compose box. Then enter your initial poll alternative into Choice 1 and your next option into Choice 2. You may list up to four options in your poll, and each option should be 25 characters or less. The survey stays life for 24 hours, but you can shorten that timeframe if you would like.